Business
The Focus On The Custo/Member
I’ve been sitting on the sidelines for a few months observing how companies and associations connect with one of their most vital assets: their customers and members (since these two groups share so much in common, I’ve coined the term custo/member). What I’ve noticed is this: the best businesses are embracing the natural attraction that occurs when marketing, service, and design are aligned with the desires of their custo/members. They’re creating passionate custo/members by energetically creating the conditions for loyalty and return business.
Now I’m back as an active participant; I’m the Director of Membership for a non-profit professional society. While non-profits have been pulling ideas for the corporate world for a while, I think the for-profits could learn a bit from how associations relate with their members. My hope is that this blog will be of value to both types of businesses and those who work for them.
This is the time to do something different, something that’s never been done before. Our custo/members are waiting, but not for long. It’s up to us to connect to them in deeper, more meaningful ways. Now, let’s have some fun.
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For the past eight years, I’ve experienced first hand the powerful nature of working with custo/members (great term, btw!)in the community I created and that has been building at AssistU.com
Not only does the company have a great relationship with the custo/members, but they have great relationships with each other — another fabulous outcome of building successful community.
I look forward to this new journey of yours, Chris, and to what all of us will learn along the way.
Congrats again on the new job, and thanks for the great new blog!